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A rational view of the prosperity of the external wall tile market

2020-11-04

In the downturn of the entire ceramic tile market last year, the external wall tiles in Jiajiang and the surrounding production areas were still able to maintain stable production, which caused the industry to mistakenly believe that the sales situation of external wall tiles is very good. Many ceramic companies in Jiangxi are preparing to build production lines for exterior wall tiles. In response to these phenomena, the bosses of many external wall brick manufacturers in the production area called on companies blindly establishing lines to rationally view the prosperity of the external wall brick market.


It is understood that up to now, the entire Sichuan production area has a total of 43 external wall tile production lines with a daily production capacity of 443,000 square meters, which is second only to the internal wall tile production lines in terms of number. Among them, the Jiajiang production area alone has nearly 20 external wall tile production lines. The wall brick production line is also the production area with the most external wall brick production lines in Sichuan.


Since last year, the sales of exterior wall tiles have been relatively stable. Many exterior wall tile manufacturers in the Jiajiang production area, including Fangzheng, Yinglun, Langma, Jianzhong, Christie's, and Xinwanxing, have started their work as early as the eve of the Lantern Festival. . At the same time, the exterior wall brick production lines such as Danling Strengthen and Weiyuan Sandi have also started to produce.


Judging from the start of the external wall tile production line, the development of external wall tiles in the ceramic market is relatively stable. But Shi Fuquan, general manager of Christie’s, told reporters that the sales model and channels of exterior wall tiles are different from conventional products such as porcelain tiles, antique tiles, and polished tiles. It is mainly based on engineering channels. Orders are generated through engineering bidding, and the retail volume is very high. small. Moreover, as a single external wall brick manufacturer, it must guarantee a three-month order to maintain stable production. Once the order decreases, it is difficult to survive.


However, the reporter learned during a recent visit to enterprises in the Jiajiang production area that this year, Langma, Christie's, England and other companies have already begun the construction of new lines for external walls, and Milano also has plans to build lines. Regarding the new external wall brick production lines of so many enterprises this year, Shi Quanfu said that the reason why the production of external wall bricks can maintain stable production is not how good its sales are every month, but that it can be produced before the market is down. Orders, therefore creating an unprecedented prosperity for the outside world. In fact, the sales pressure of exterior wall tiles is also very difficult, even more than conventional tiles, antiques, polished tiles and other products, so we must rationally look at the market prospects of exterior wall tiles.


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